Google Tools for SEO. PART 3.

Google Business Profile for Local SEO
Google Business Profile (GBP) is a free local SEO tool that influences how your business appears in Google Search, Maps, and Shopping.
What can GBP do?
Use your GBP to:
Increase local visitors (thanks to greater visibility in SERPs)
Get more reviews to build credibility
Share business information with customers
Businesses with complete, optimized GBPs are more likely to appear in results for queries like “where to buy” and “near me.”
The search engine can pull this information from your profile to display it to relevant searchers.
GBPs are essential for customer-facing businesses, whether or not they have physical storefronts.
Why?
Customers are 2.7 times more likely to consider a business reputable if they find a complete GBP. And trustworthy businesses are more likely to earn backlinks that further boost their authority.
You can choose to manually add your business contact details to local directories.
In addition to accurate NAP data (name, address, phone number), Google recommends including useful information about your products or services in your description.
Google does not allow irrelevant content that is:
Low-quality or distracting (e.g., misspelled or incoherent words)
Promotional or price-focused (e.g., advertising special offers or sales)
Any type of link
Instead, use your GBP description to highlight what makes you unique—such as your company’s history and mission.
Alternatively, use the Semrush Listing Management tool to automatically manage your NAP information across more than 70 U.S. directories.