Google Analytics for Website Performance
Google Analytics is a free analytics platform that tracks the performance of your website or app. Consider metrics such as bounce rate or time on site.
You can use these analytics reports to better inform your digital marketing efforts and SEO priorities.
While Google Search Console focuses on search engines, Google Analytics focuses on users.
The metrics reveal how easy it is to navigate your site; in other words, it measures the quality of the user experience (UX).
The utility of Google Analytics:
Google Analytics operates in three phases:
- It collects data from your website
- It processes that data
- It generates a report
Use these data-driven reports to identify issues and inform future SEO decisions.
How?
One way is by understanding which pages attract the most traffic. Then, refine the process as you add new pages.
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