The cost of Google Ads (previously known as AdWords) varies significantly, as it works through an auction system, not a fixed price. The average price per click (CPC) in United States usually ranges between $0.30 and $2.00, but in very competitive markets it can exceed $10 per click.

Key Factors Influencing Cost

The final cost of your campaigns will depend on multiple factors:

Keyword Competition: Keywords with high demand and many advertisers bidding on them are more expensive.

• Industry or Sector: Some industries have higher average CPCs. For example, legal or consumer services are typically more expensive than other niches.
• Quality Score: Google rewards high-quality, relevant ads and landing pages with lower costs and better rankings. Quality Score is based on expected click-through rate (CTR), ad relevance, and landing page experience.
• Campaign Settings and Bid Type: You can choose different bidding strategies (cost per click – CPC, cost per acquisition – CPA, etc.) and the maximum amount you are willing to pay for a click (maximum CPC bid).
• Geographic Location and Language: The cost per click can vary considerably from one country to another or even between cities.
• Ad Type and Network: Ads on the Search Network (Google results) typically have a higher CPC than those on the Display Network (partner websites, YouTube).

Budget and Management

• There is no mandatory minimum budget set by Google to get started. You decide how much you want to invest daily or monthly.
• A logical and adequate monthly budget for an effective campaign, beyond a basic brand campaign, is around €1,000 – €1,500.
• If you hire an agency to manage your campaigns, their management fees are usually a percentage of your ad spend (typically between 10% and 30%) or a flat monthly fee.

In short, you can start with a modest investment and gradually increase it as you optimize performance, but it is crucial to understand that the cost is based on the competitiveness of real-time auctions.

How artificial intelligence can help you build lasting relationships with your customers

There are real tools, within the reach of small businesses, that can help them get to know their regular customers better, can improve the online shopping experience and thus build customer loyalty, so that they repeat purchases.

Artificial intelligence is not only available to large companies. There are more and more accessible and economical tools designed for small businesses.

It helps create more personalized, efficient and memorable relationships with website customers. It is expected that these customers will make repeat purchases and that it will be spread among their contacts.

Get to know the clients

AI can help you better understand what your customers are looking for on your website, when they want it, and how they prefer it. Analysis tools that use AI detect behavior patterns, preferences, and even the times of day when your customers are most active.

With this information, you can anticipate the sale and prepare offers, launch products at the right time or even make more accurate recommendations that create longer-lasting relationships with customers.

Automate without losing the human touch

One of the big fears with artificial intelligence is that everything will become “cold.” But used well, it can automate repetitive tasks (sending emails, appointment reminders or segmenting customers) so that human and personalized treatment can be provided to customers behind the website.

Real examples?

Chatbots with AI that solve basic doubts 24/7.

Automated emails that are sent when a customer makes a purchase or when they have not appeared in your store for a while.

Smart reminders for special dates (such as birthdays or anniversaries of your first purchase).

Intelligent segmentation of each client’s needs.

AI can help create groups of customers based on their interests, purchasing frequency, habits or even emotions. There are tools that analyze the user experience according to their interaction with emails or the website.

This results in preparation of campaigns and sending messages, with offers.

Faster and more efficient customer service

There are customer service systems with AI to send responses to customers. Platforms such as WhatsApp Business or Facebook Messenger already allow bots to be integrated with intelligent responses.

The key is to combine them with personal characteristics. Thus the bot solves the basics (schedules, location, purchase aids), but this entire system can be supervised by the human.

This reduces waiting times, improves the shopping experience and shows a good attitude to customers.

Behavior prediction, what will the client do?

Artificial intelligence, by analyzing historical data, can “predict” future customer behavior.

These tools can warn of the risk of customer abandonment. The AI ​​analyzes the best time to send an offer or even estimate how much you could spend next month.

Thanks to that, you can act before losing a sale.

And what about privacy?

The key here is to use tools that respect data protection regulations. You must always ensure that customers have given their consent for their data to be used, and that they can know how it will be used.

In this way, trust and lasting relationships with clients are generated.

Artificial intelligence (AI) helps your website appear in search results in several ways, both through the search engines’ own algorithms (like Google) and through tools and techniques you can use to optimize your site.

AI in search algorithms 🤖
Search engines use AI, particularly machine learning, to better understand the content of web pages and the intent behind user queries. This allows them to offer more relevant and higher quality results.

• Understanding natural language: AI processes and analyzes the content of your website to understand its meaning, context and semantic relationships between words. This goes beyond simply searching for keyword matches, allowing a search engine to recognize that “doctor” and “doctor” are related terms and that a site about “health services” is relevant to both searches.

• Analyze user behavior: AI algorithms observe how users interact with search results. For example, if users click on your website and stay there for a considerable amount of time, AI interprets this as a sign that your content is valuable. Conversely, if users quickly return to the results page, it may indicate that your content was not useful.

• Personalization: AI uses data from the user’s search history and location to personalize results, showing your website to users who are most likely to find it relevant.

Use AI to optimize your website (SEO) 🚀
In addition to how AI influences search engines, you can use AI tools to improve your site’s SEO (Search Engine Optimization) and increase your chances of appearing.

• Data and trend analysis: AI tools can process large amounts of data to identify search trends, emerging keywords, and user behavior patterns that would be difficult to detect manually.

• Content research and creation: AI helps you generate content ideas, optimize texts to make them clear and understandable, and suggest the ideal structure (headlines, subheadings) so that search engines better understand your page. However, content generated by AI without human supervision and added value is less valued.
• Technical audit and optimization: AI tools can audit your website to find technical problems that affect ranking, such as link errors, slow loading speed or data structure problems, and offer solutions.
• Optimization for voice searches: AI helps analyze natural language and conversational queries, allowing you to adapt your content for voice searches done through assistants like Alexa or Google Assistant.

SEO Activity and AI Content: Can SEO Take Off?

THE technological advance is negligible compared to the improvement that AI has brought to SEO.

Nearly 65% of marketers already use AI for content creation.

Question: Does AI-generated content help or hurt your SEO?

In this sense, given the speed of analysis and interactions that AI is capable of performing, it is easy to understand why AI is being the main tool to obtain content.

AI-generated content encompasses any text, image or media created by artificial intelligence rather than a human. These advanced programs leverage massive data sets to learn the nuances of human language. Then, using algorithms and machine learning, they produce new and original content.

Unlike traditional content creation, AI relies on natural language processing (NLP) to mimic human writing and creativity. Used in email assistants, chatbots, and content generation platforms, this powerful technology can quickly generate a wide range of content formats, including:

• Blog Posts
• Social media posts
• Product Descriptions
• Articles
• Emails
  AI offers compelling SEO benefits. Helps you quickly produce high-quality content tailored to search engines. By harnessing the power of generative AI, you can save valuable time and resources while increasing your website’s visibility and search rankings.

Does content with artificial intelligence (AI) work for SEO?

Of course, AI is useful for obtaining content that helps the SEO of any website. What attitude does Google take with this AI-generated content? Well, he accepts it (as long as they comply with ethical standards)

The use of artificial intelligence (AI) is spreading on the Internet and is increasingly present in digital marketing that manages SEO.

The wide variety of AI tools can help marketers be more efficient, from data analysis to customer experience optimization.

• Is it possible to use AI to create content?”

Since content creation is essential for SEO, the drawback is the time that must be invested. AI tools can generate content with less effort.

• Is AI content useful for SEO?

The answer to this question is complicated. AI-generated content for SEO can be effective in creating pages that rank, but there are some stipulations about it.

Creating artisanal content (without AI) for search engines is content for humans. So that content must be useful, informative and user-focused. Google wants to offer the most relevant and reliable information to its audience (according to a set of guidelines known as E-E-A-T).

Get keywords for SEO?
The main objective is to choose words or phrases that are closely related to the content you intend to offer. Once you obtain those words or phrases, you can research them using a search engine, free online tools, or platforms like Semrush.

Where on the website should you use keywords to optimize positioning? 
Using these key words/phrases in titles, headings, subheadings, title tags, meta descriptions, image tags, and alt text is usually good practice. Sometimes it can be included in the body of the content.

How many keywords are good for SEO?
There is no exact number of key words/phrases. Although it would be interesting to have a group of 7-8 and use them whenever it can be included. But in titles, subtitles or categories, which have a lot of content due to keywords, it is not very suitable either.
Keywords need to be well adapted to the web and supported by good content, otherwise they will not be useful.

What is keyword difficulty?
Keyword difficulty is a metric that measures the difficulty of appearing in the top 10 organic (non-paid) Google results for a specific keyword.

• What they are: Backlinks are links that are implanted in other web pages that direct us to ours.
• How they work:When you click on the link that appears on other websites, it takes you to your web address
• Why they matter:
  • Get More Visibility: Backlinks help search engines discover your website, improve your visibility, the more you visit, improve Google ranking.
  • Better website position: Search engines use backlinks as a ranking factor, considering them a vote of confidence, especially if they originate from trusted websites.
  • Traffic Source and Enrichment – Backlinks can generate referral traffic to your website as users can click on another website’s link to visit yours.
• Types of backlinks: Backlinks can be found within articles, side zones, or even images.
• Importance of quality: there are differences in links. Links from relevant, high-authority websites are more important than links from low-quality or spammy sites. 
• Ethical Link Building – Ethical backlink building involves creating valuable content that attracts links naturally, participating in guest blogging on reputable sites.

Essentially, backlinks are a highly important part of SEO and help improve a website’s visibility, ranking, and proper traffic.

Before Google Adwors, now known as Google Ads.

It is From Google it is possible to contract a form of advertising that allows the different web pages to position themselves better by making a direct payment for words. It also shows ads for them just below the search engine and on the side, with a small title…sponsored. It’s a pay-per-click (PPC) system where advertisers bid on keywords relevant to their products or services, and their ads appear when users search for those keywords. 

Here’s a more detailed explanation:

• Mode of operation: Advertisers create campaigns targeting specific keywords, demographics, and other parameters. When a user searches for a keyword included in an advertiser’s campaign, the ad may appear on the search results page or on partner websites. 
• Pay-per-click (PPC): Advertisers only pay when someone actually clicks on their ad. 
• Bidding and quality score: Google uses an auction system where advertisers bid on keywords. The highest bid doesn’t always win; Google also considers the “quality score” of the ad, which reflects its relevance and user experience. 
• Benefits: Google Ads can help businesses increase website traffic, generate leads, and improve brand awareness. It offers granular targeting options, allowing advertisers to reach specific audiences based on demographics, interests, and more. 
• Rebranding: Google AdWords was rebranded as Google Ads in 2018.