Author: Myfvseo

Get keywords for SEO?
The main objective is to choose words or phrases that are closely related to the content you intend to offer. Once you obtain those words or phrases, you can research them using a search engine, free online tools, or platforms like Semrush.

Where on the website should you use keywords to optimize positioning? 
Using these key words/phrases in titles, headings, subheadings, title tags, meta descriptions, image tags, and alt text is usually good practice. Sometimes it can be included in the body of the content.

How many keywords are good for SEO?
There is no exact number of key words/phrases. Although it would be interesting to have a group of 7-8 and use them whenever it can be included. But in titles, subtitles or categories, which have a lot of content due to keywords, it is not very suitable either.
Keywords need to be well adapted to the web and supported by good content, otherwise they will not be useful.

What is keyword difficulty?
Keyword difficulty is a metric that measures the difficulty of appearing in the top 10 organic (non-paid) Google results for a specific keyword.

• What they are: Backlinks are links that are implanted in other web pages that direct us to ours.
• How they work:When you click on the link that appears on other websites, it takes you to your web address
• Why they matter:
  • Get More Visibility: Backlinks help search engines discover your website, improve your visibility, the more you visit, improve Google ranking.
  • Better website position: Search engines use backlinks as a ranking factor, considering them a vote of confidence, especially if they originate from trusted websites.
  • Traffic Source and Enrichment – Backlinks can generate referral traffic to your website as users can click on another website’s link to visit yours.
• Types of backlinks: Backlinks can be found within articles, side zones, or even images.
• Importance of quality: there are differences in links. Links from relevant, high-authority websites are more important than links from low-quality or spammy sites. 
• Ethical Link Building – Ethical backlink building involves creating valuable content that attracts links naturally, participating in guest blogging on reputable sites.

Essentially, backlinks are a highly important part of SEO and help improve a website’s visibility, ranking, and proper traffic.

Before Google Adwors, now known as Google Ads.

It is From Google it is possible to contract a form of advertising that allows the different web pages to position themselves better by making a direct payment for words. It also shows ads for them just below the search engine and on the side, with a small title…sponsored. It’s a pay-per-click (PPC) system where advertisers bid on keywords relevant to their products or services, and their ads appear when users search for those keywords. 

Here’s a more detailed explanation:

• Mode of operation: Advertisers create campaigns targeting specific keywords, demographics, and other parameters. When a user searches for a keyword included in an advertiser’s campaign, the ad may appear on the search results page or on partner websites. 
• Pay-per-click (PPC): Advertisers only pay when someone actually clicks on their ad. 
• Bidding and quality score: Google uses an auction system where advertisers bid on keywords. The highest bid doesn’t always win; Google also considers the “quality score” of the ad, which reflects its relevance and user experience. 
• Benefits: Google Ads can help businesses increase website traffic, generate leads, and improve brand awareness. It offers granular targeting options, allowing advertisers to reach specific audiences based on demographics, interests, and more. 
• Rebranding: Google AdWords was rebranded as Google Ads in 2018.