“Stack up” or improve WordPress SEO

To effectively “stack up” or improve WordPress SEO, you need to work on three key areas: technical site setup, content optimization, and the use of specialized tools.
1. Fundamental technical configuration
Before you write, make sure the foundation of your site is solid: 
Search Engine Visibility: Go to Settings > Reading and make sure the "Discourage search engines from indexing this site" box is unchecked.
Permalinks: Set up a friendly URL structure in Settings > Permalinks. The “Post Name” option is the most recommended for SEO.
SSL Certificate: Installing an SSL (HTTPS) certificate is crucial as Google prioritizes secure sites.
Loading speed: Use caching plugins like LiteSpeed ​​Cache and optimize your images (WebP format and reduced size) so that the site loads quickly, a vital ranking factor. 
2. Use of SEO Plugins
Plugins make complex tasks like creating sitemaps and editing meta tags easier: 
Yoast SEO: Offers a "traffic light" system that guides you to optimize readability and keyword usage in each post.
Rank Math: A powerful and lightweight alternative that integrates very well with visual builders like Elementor.
All in One SEO (AIOSEO): Ideal for automatically configuring titles, descriptions and canonical tags. 
3. Content Optimization (On-Page)
Every time you publish something, follow this scheme to "accumulate" authority:
Heading hierarchy: Use a single H1 for the title and organize the rest with H2 and H3 to structure the content logically.
Keywords: Define one target keyword per page and include it in the first paragraph, headings, and alt text of images.
Internal links: Create a network of links between your own articles. This helps Google crawl your website and keeps users on it longer.
Optimized pagination: Showing more articles per page in your categories can reduce click depth and help Google discover content faster. 
4. Analysis and Monitoring
Google Search Console: Register your site and submit your sitemap (sitemap.xml) to ensure that Google indexes all your pages.
PageSpeed ​​Insights: Use the Google PageSpeed ​​Insights tool to measure performance and implement suggested technical improvements.