How artificial intelligence can help you build lasting relationships with your customers

There are real tools, within the reach of small businesses, that can help them get to know their regular customers better, can improve the online shopping experience and thus build customer loyalty, so that they repeat purchases.

Artificial intelligence is not only available to large companies. There are more and more accessible and economical tools designed for small businesses.

It helps create more personalized, efficient and memorable relationships with website customers. It is expected that these customers will make repeat purchases and that it will be spread among their contacts.

Get to know the clients

AI can help you better understand what your customers are looking for on your website, when they want it, and how they prefer it. Analysis tools that use AI detect behavior patterns, preferences, and even the times of day when your customers are most active.

With this information, you can anticipate the sale and prepare offers, launch products at the right time or even make more accurate recommendations that create longer-lasting relationships with customers.

Automate without losing the human touch

One of the big fears with artificial intelligence is that everything will become “cold.” But used well, it can automate repetitive tasks (sending emails, appointment reminders or segmenting customers) so that human and personalized treatment can be provided to customers behind the website.

Real examples?

Chatbots with AI that solve basic doubts 24/7.

Automated emails that are sent when a customer makes a purchase or when they have not appeared in your store for a while.

Smart reminders for special dates (such as birthdays or anniversaries of your first purchase).

Intelligent segmentation of each client’s needs.

AI can help create groups of customers based on their interests, purchasing frequency, habits or even emotions. There are tools that analyze the user experience according to their interaction with emails or the website.

This results in preparation of campaigns and sending messages, with offers.

Faster and more efficient customer service

There are customer service systems with AI to send responses to customers. Platforms such as WhatsApp Business or Facebook Messenger already allow bots to be integrated with intelligent responses.

The key is to combine them with personal characteristics. Thus the bot solves the basics (schedules, location, purchase aids), but this entire system can be supervised by the human.

This reduces waiting times, improves the shopping experience and shows a good attitude to customers.

Behavior prediction, what will the client do?

Artificial intelligence, by analyzing historical data, can “predict” future customer behavior.

These tools can warn of the risk of customer abandonment. The AI ​​analyzes the best time to send an offer or even estimate how much you could spend next month.

Thanks to that, you can act before losing a sale.

And what about privacy?

The key here is to use tools that respect data protection regulations. You must always ensure that customers have given their consent for their data to be used, and that they can know how it will be used.

In this way, trust and lasting relationships with clients are generated.