Get SEO first

SEO goals and strategies
It is essential to be clear about the objectives you want to achieve with SEO.

Looking for more local visibility?

Do you want to increase national traffic or international?

Several factors influence the strategy:

1. Need in time to position yourself
2. Annual budget
3. Possibility of contributing non-contracted time to development
4. Greater relocation, greater cost difficulty and slower evolution
5. Different positioning for the sale of services or the sale of physical products (increases the complexity of the website; requires more resources)

Once we are clear about what product we have in hand, and what sales need it requires, we must hire a company that carries out AT LEAST the SEO positioning.

Specific factors that influence the budget, independent of the website:

1. Company experience (more experience, higher price)

2. Location of the company (in large cities, higher prices)

What parts does an SEO positioning budget usually have:

ANALYSIS. Before starting positioning:

1. Study of the technical characteristics of the website.

2. Review of the website content.

3. Comparison with similar web pages

4. Review of links and backlinks

5. Analysis of website and competition keywords

TECHNICAL IMPROVEMENTS OF THE WEBSITE. Correction of structural problems of the website (keywords, links…)

SEARCH ENGINE OPTIONS.

Google Adwords

Backlinks

BUDGETS. It will depend above all on the size of the company and the needs of the website.

MONTHLY MAINTENANCE: Between $600 and $1900

ANALYSIS: Between $600 and $10,000

TECHNICAL IMPROVEMENTS: Depending on the service or product to be sold (larger warehouse, greater need) From $500 to $3,000

SEARCH ENGINE OPTIONS:

Backlinks: Between $300 and $2,000

Ad-words: Between $350 and… to infinity